All teams and title sponsors ahead of the new F1 season

During the winter break, F1 teams will have the opportunity to regroup and prepare for the challenges of the upcoming 2026 season. A campaign that promises to be long, complex and extremely demanding, especially from a financial and technical perspective. As always, such an effort would hardly be sustainable without the crucial support of title sponsors. Which list continues to represent one of the fundamental pillars of modern motorsport.

How much does the entry fee alone cost each team in a Formula 1 season? We discussed this before in this article. The figures that emerged clearly show why teams rely so heavily on strong financial backing

In Formula 1, sponsors are the true driving force behind the entire ecosystem, helping teams cope with the enormous costs of competing at the highest level. The 2026 season will follow this established trend, with most teams opting for continuity by renewing or confirming existing commercial partnerships. Out of the 11 teams on the grid, only one still represents a major unknown in terms of title sponsorship. All the others have already made their choices official, including newcomers Audi.

Top teams confirm continued partnerships with their historic sponsors

In fact, 10 out of 11 teams in the 2026 F1 grid will line up with a title sponsor. McLaren will continue its partnership with Mastercard. A global leader in digital payments that has increasingly positioned itself in elite sports to promote innovation, speed and global connectivity. Red Bull will once again be backed by Oracle. The software and cloud computing giant whose role goes far beyond branding, playing a key part in data analysis and simulation, both critical elements in modern Formula 1 development.

At Ferrari, the title sponsor remains HP, the historic multinational in the IT and printing sector. It reinforces the Scuderia’s high-tech and industrial image both on and off the track. Mercedes will continue its long-standing relationship with Petronas, Malaysia’s energy company and a global leader in fuels and lubricants. With a partnership deeply rooted in research, performance and increasingly in sustainable fuel development.

Toyota Gazoo racing takes control of Haas and rebrands the team

Haas will be supported by TGR, a brand closely linked to the Toyota Gazoo Racing universe. It highlights a growing connection with Japanese motorsport culture and racing-focused engineering. Alpine retains BWT as title sponsor, the water treatment specialist that has become instantly recognizable in Motorsport thanks to its strong visual identity and its emphasis on sustainability-related themes.

For Racing Bulls, the combination of Visa and Cash App underlines the team’s financial and digital identity. With two major players in payments and fintech aligning perfectly with the squad’s young, modern and urban positioning. Aston Martin will once again be partnered with Aramco. One of the world’s largest energy companies, in a strategic collaboration that increasingly looks toward sustainable fuels and future energy technologies.

Williams will work alongside Atlassian. The Australian software company specialized in productivity and collaboration tools, further emphasizing Formula 1’s growing links with the technology sector. Meanwhile, Audi will make its official debut in the sport with Revolut as title sponsor. It’s a rapid expanding global fintech brand that strengthens Audi’s modern, digital and internationally focused image from day one in the Formula 1 paddock.

Cadillac F1 team, possible Tommy Hilfiger collaboration for 2026?

A different situation surrounds Cadillac, which has not yet announced its title sponsor for the 2026 season. As a newcomer to the grid alongside Audi, the American manufacturer will need to secure a strong financial partner before the opening race in Australia. Starting its F1 journey without the backing of a major title sponsor could mean relying solely on internal resources. A scenario that may limit development potential and overall competitiveness, particularly in the early stages of the season.